Major Subculture in Bangledesh free essay sample

Culture is part of the external influences that impact the consumer. That is, culture represents influences that are imposed on the consumer by other individuals. The definition of culture offered in one textbook is That complex whole which includes knowledge, belief, art, morals, custom, and any other capabilities and habits acquired by man person as a member of society. Culture has several important characteristics 1) Culture is comprehensive. This means that all parts must fit together in some logical fashion. 2) Culture is learned rather than being something we are born with. Culture is manifested within boundaries of acceptable behavior. 4) Conscious awareness of cultural standards is limited. 5) Cultures fall somewhere on a continuum between static and dynamic depending on how quickly they accept change. Culture can be further divided into subcultures. Ones race, religion, age, geographical location, gender (male/female) and class are all ways subcultures can be established. The members of specific subculture possess beliefs, values, and customers that set them apart from other members of the same society. We will write a custom essay sample on Major Subculture in Bangledesh or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In addition, they adhere to most of the dominant cultural beliefs, values, and behavioral tatters of the larger society. So then we can define subculture, as a distinct cultural group that exists as an identifiable segment within a larger, more complex society. A marketer can segment or define subculture within a culture by using so many dividing factors. Those factors are, 1 . Religions (Hindu, Muslim, Christian etc) 2. Age (Teens, Middle age, Elderly) 3. Singles (Unmarried or divorced) 4. Gender (Male, Female) 5. Occupations (Teacher, Garments Workers, farmers etc) 6.Social Class ( Upper, Middle, Lower etc) 7. Location Us vestures of Bangladesh With almost 1 60 millions of population Bangladesh have a very versatile and unique culture. With very small amount of land Bangladesh have so many subculture within its unified culture. We saw an average person from Barista will probably show attitude for savings while a person from old Dacha may frequently borrow money to spend in delicious foods. That is the difference in attitude and their subculture. We can find these types of difference among people in Bangladesh from many angle and all of them define a subculture. In this paper we will concentrate on only major subcultures of Bangladesh, will discuss their characteristic and marketers approaches towards those vestures. 1. Subculture on the basis Of Religions: Well Bangladesh is a Muslim dominated country. About 88 percent of its population is Muslim. So it makes a very big subculture. In general Bangladesh Muslims are moderate in nature. They obey rules of Islam and try hard to follow them. So for marketers it is a very common to attach Islamic sentiment with their products and people will do rest. For example some years back Key Cosmetics introduce Hall soap.People dont think about this much and rush to buy the soap. For some period of time that product occupies the majority of market. 2. Factory worker in Saver, Tong and Usually region: In those area Bangladesh have an export processing zone (DEEP) and lots of other factory, especially in garment and garment related area. So there are lots of workers live in those areas. That makes a big and interesting subculture. These people mostly earn around seven or eight thousand take each in month. They have to send some portion of money back home. So with very little amount of money to spend in hand this class demand something different.They have no option to live an easy life. For example four or five people lived in shared room, not in house. It reduces their house rent. They buy necessary produce mostly on daily basis. They want to spend as less as possible. So for marketers it is very challenging to attend their demands. They came with small and cheap version Of their product. Like someone can hardly find a big restaurant like what we see in Diamonds or Goulash. The houses made there in a manner to accommodate as most as possible people. Products like soap, shampoo, oil etc are in small and cheap version. Shops are also small in nature. 3.Families of non Resident Bangladesh: Almost around 7 to 8 millions Bangladesh lived abroad. And large part of them is in Middle East. And all most everyones family live back in Bangladesh. These families make a big subculture. Their family members work abroad and send money in a frequent manner. Few years back there were no easy and safe way to send money back in Bangladesh. But as the demand increase now there are lots of safe and legal ways to send money. Like BRAT banks bash, Dutch Bangle Banks mobile banking, branches of state and private owned banks, Western Unions monogram etc. Communication is still very demanding position.People use illegal POI calls to reduce the cost. To gain attention in this service companies now offers very low priced services. 4. Youth Generation (Especially between ages 16 -23): These peoples normally are students. They go to colleges and universities. They pose their unique characteristics. They like to spend more and more time with friends. They love to go out. These peoples are most likely internet people. A big portion of Internet user in our country comes from this group. Their preferences, likeness, attitude toward same produce etc changes very frequently. At sometime there was a trend of drinking energy drinks.But that trend now likely slows down. Now getting smart phones is becoming new trend. So for marketers this group is very challenging as well as profitable. Marketer must have to up-to-date with current trends and should have the ability to guess the future trends. Almost everyday we see new promotional offers from cell phone service providers. They are basically trying to attract this group. On every festival we saw there are numerous new fashions or new dress came into market. Almost all, for youth generation. Marketer sense they want hi-tech product in low price. And marketers offers do so.That why now we can afford a smart phone in nearly four thousand take. 5. Singles Living in Towns: For various reasons lots of people in Bangladesh have to live far from there home and family. And most of them live in towns. Now these peoples make a quite unique group. They face lots of difficulties to arrange house for living. Have face problems in arranging foods/meals. These are the major two problems single persons face. Now we see in big cities there are houses only for singles. But number of this type of houses is very little. Peoples have to manage house worker to cook or simply have to eat in restaurant.But from my experience I have seen there is a system grown in old Dacha to supply food to this type of people. Two times in everyday some people distribute cooked food in food box. There is a monthly arrangement. Who order food pay monthly payments in advance, and cook will deliver foods at his address. Normally a single cook takes order for 25-30 people and within very small area. Now this idea of food us ply is spreading. Some corporate farm has started business Of supplying food to single peoples. And from my point of view this will be one of the successful business ideas in future.